Cheers Case Study
UX design and research by Chloe Flanders
The product:
Cheers is a service which allows users to safely order alcoholic beverages without leaving their current location. The company required a tool that would take orders with a simple user flow. Their target audience are adults between the ages of 21 and 60 who enjoy alcoholic beverages.
Tools used: Figma and Photoshop
The problem:
Public health and safety are put at risk when users are out and about drinking. Drunk driving is a major cause of traffic fatalities globally, women have take enormous precautions in fear of their drinks being spiked. The problem is the alcohol industry does very little to intervene due to fear of losing sales.
Responsibilities:
User research
Wireframing
Prototyping
Visual design
The goal:
Create a safe method for users to order their favorite drinks and reduce harm.
user research
I started my research focusing on the alcohol industry and the issues within it. My goal was to determine what issues positively and negatively affected the customer as a result.
I discovered a 2014 study on the perception of safety in college students who drink and those who don’t. The study revealed that 20% of students who felt unsafe were less likely to drink, concluding that students who do drink may have a false sense of security or place themselves in precarious situations.
persona
Meet Grace. Grace is a university student completing her Bachelor’s degree in Milwaukee, Wisconsin. After a long week, Grace is planning a movie night with her friends and is rushing to tidy up her apartment before people come over. As her manic cleaning comes to an end and people start to arrive, she realizes she forgot to go to the store to get wine for the occasion. Grace doesn’t want to miss out on anything, but also promised her friends drinks for their movie night.
Age: 22
Education: Completing Bachelor’s
Hometown: Milwaukee, WI
Occupation: University Student
problem statement:
Grace is a college student hosting a movie night who needs to order wine to her apartment because she promised her friends she’d buy them drinks for their movie night
user flow
Next I started sketching out paper wireframes. I timed myself while sketching to avoid getting hung up on certain ideas.
wireframing
As I was wireframing, I examined various solutions to determine what would best suit or enhance the user experience. The iteration process was continuous, from paper wireframes to even mockups. For instance, the product page went through many changes, including swapping the check box selections with a drop menu and including key word cards.
mockups
Finished with the interactivity, I moved on to creating he visuals for the app. The fun thing about beer and wine labels is that stylistically, they don’t hold back; they can be full of color and beautiful illustrations. In order to compliment this, I implemented a neutral color scheme of black, white, and grays with a pop of red for an accent.
What I learned:
I learned that design doesn’t have to be overly complicated. When designing for user experience, it’s easy to get caught up in creating a product with as many features as possible in order to stand out amongst the crowd, while unintentionally clogging up the user flow in the process. When in doubt, I’ve found it to be helpful to take a step back and ask how the app helps the user reach their goal and what enhances or distracts from that experience.
Thank you!
Thank you for reviewing my work for the Cheers delivery case study.
